What is Sender ID/Originator?

The Definition of Sender ID/Originator

Sender ID is the name that appears to the recipient phone instead of a normal number (Originator name instead of number). It can be maximum 11 characters English and is case sensitive (can include: "-", ".", " "). Sender IDs cannot be in Arabic or any other language.
It can be your Company name, Brand, Product or Service.
Individual names are not allowed to be registered anymore, only during elections. Sender ID approval not guaranteed and subject to telecom rules and regulations.

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